ELLYGEH - WEEKLY DROP
COLLECTION OF DESIGNS
OBJECTIVE
This is an on-going project
focused on streamlining, maintaining and increasing a consistent amount of new product designs on my online brand store, www.ellygeh.com. A
limited time design is dropped
every week in order to increase sales and online buzz.
RESPONSIBILITIES
- Product Development
- Production Management
- Content Marketing
- Online Launch
TIMELINE
Self-conducted, ongoing project
ABOUT THE PROJECT
After received feedback from
customers and sales results
from the retro logo collection project, the process of introducing new
products had to be
streamlined in order to bring
new products every week in
a more consistent manner,
and maintain interest in the
brand to increase sales and
its social media reach.
ART PRODUCTION
This design is using the initial idea of the retro VHS packaging as a sweater and shirt
design, with the personas created for the ELLYGEH brand in mind.
CUSTOM PACKAGING
A new VHS package is now
designed for every new product.
Then it is sent along with the product or separately.
PRINT-ONDEMAND
SERVICE
Instead of ordering a run of
products ahead of time, Printiful is being used this time around, where they print each shirt as they are ordered, eliminating the need to keep inventory.
PRODUCT MOCKUPS
Mockup samples of the product.
For this specific design, these mockups were used as the product photography in order to
save time and release new
products faster, facilitating the
production process.
PRODUCT LAUNCH
The product then is quickly launched using Printful’s service in Shopify’s
platform, with a new design released every week, unless stated otherwise.
PREVIOUS
WEEKLY DROP PRODUCTS
The following are products
created for the same weekly collection, with the process being modified and iterated
every week, quickly applying received feedback with every drop.