NEW LOGO & VISUAL BRAND DESIGN
This was a design project created within the company to create a new logo and develop a new visual brand with an updated modern design while still preserving the company's classic history.
This project was conducted while I worked for Hollander as a Graphic Designer during 2017 and 2018.
Hollander Sleep Products ($985 million in annual revenue) is the largest manufacturer of sleep products in North America, the leader in serving brands with manufacturing pillows, comforters, and mattress pads to all the major retailers and brands in the United States, Canada, and China.
BEHIND THE LOGO
The concept behind the logo was an expression of the history behind the many decades of the company's history over the lively lime green line, that representing its new modern company structure encompassing the family of brands and clients the company takes care of for over 50 years.
The Mock-ups display how the logo translates to the overall visual brand throughout all the elements of the company.