ELLYGEH - WEEKLY DROP
COLLECTION OF DESIGNS
This is an on-going project focused on streamlining, maintaining and increasing a consistent amount of new product designs on my online brand store, www.ellygeh.com. A
limited time design is dropped every week in order to increase sales and online buzz.
- Product Development
- Production Management
- Content Marketing
- Online Launch
Self-conducted, ongoing project
ABOUT THE PROJECT
After received feedback from
customers and sales results
from the retro logo collection project, the process of introducing new
products had to be
streamlined in order to bring
new products every week in
a more consistent manner,
and maintain interest in the
brand to increase sales and
its social media reach.
A new VHS package is now
designed for every new product. Then it is sent along with the product or separately.
Instead of ordering a run of products ahead of time, Printiful is being used this time around, where they print each shirt as they are ordered, eliminating the need to keep inventory.
Mockup samples of the product. For this specific design, these mockups were used as the product photography in order to
save time and release new
products faster, facilitating the production process.
The product then is quickly launched using Printful’s service in Shopify’s
platform, with a new design released every week, unless stated otherwise.